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The secret Spanish and Italian seaside property markets with investment potential

Alongside world-famous hotspots, what are the less well known but equally enchanting coastal villages and towns for property investors to have on their radar

29 August 2025

6 mins read

The secret Spanish and Italian seaside property markets with investment potential

 and  have some of Europeโ€™s most illustrious beachfront locations: Marbella, Costa Smerelda and Forte dei Marmi are among the names that resonate with glamour and exclusivity. However, while these ultra-luxury names might take top billing, the extensive coastline of both countries means that you donโ€™t have to travel far to find lower-profile locations with interesting future investment potential. Identifying the next seafront hotspot is something on my clientsโ€™ minds say  and Isabella Foster from 51ยายืโ€™s International team. Here they outline some locations to note.

Spain

โ€œMarbellaโ€™s unique combination of climate, sophisticated lifestyle, evolving cultural scene and strong market fundamentals keep it firmly at the top of Europeโ€™s luxury property destinations,โ€ says Christinger, describing the Costa del Solโ€™s city and resort area. โ€œWhether youโ€™re searching for a holiday home, a family base, a retirement retreat or a smart real estate investment,

Marbella and its surrounding areas, offers something genuinely special.โ€ Marbella has always provided a superb outdoor lifestyle along with the year-round weather to enjoy it and easy access through Malaga airport, and recent improvements have only improved it further. There are excellent international schools such as Aloha College, Swans International and EIC, a booming wellness and health-focused industry based on medical and luxury spas and gastronomic choices from tapas up to Michelin-starred restaurants. Malagaโ€™s vibrant cultural and artistic scene continues to evolve, adding to its reputation as a tech-hub favourite for digital nomads and enhancing the entire regionโ€™s appeal says Christinger.

3 bedroom apartment for sale in Marbella, Málaga, Andalucía

3 bedroom apartment for sale in Marbella, Málaga, Andalucía. Guide price โ‚ฌ2,995,0000

โ€œEmerging regions along the coast are generating new momentum,โ€ she says. โ€œEstepona, once a quieter neighbour, has transformed into a vibrant coastal town with a beautifully revitalised old quarter, a lively marina and high-quality new developments, often at more accessible price points. It has become a favourite among buyers seeking charm, lifestyle and investment potential.โ€

Look also at Marbella East, stretching from Río Real to Cabopino, another area on the rise. โ€œKnown for its stunning beaches, family-friendly atmosphere and proximity to leading international schools, this area offers contemporary developments with sea views, modern design and attractive value, making it popular with both lifestyle buyers and investors,โ€ says Christinger.

Along with the fresh opportunities and good value that Estepona and Marbella East offers, buyers are also attracted to the eco-luxury villas and sustainable communities that are the focus for a growing number of developers. โ€œSustainability is also shaping this coastโ€™s property market,โ€ says Christinger. โ€œBuyers increasingly want modern comfort with minimal environmental impact and Marbella is delivering with homes that integrate solar energy and utilise green building techniques and environmentally friendly materials.โ€

7 bedroom villa for sale in Santa Margherita Ligure, Liguria

7 bedroom villa for sale in Santa Margherita Ligure, Liguria. Price on application

Italy

Sustainability is rising up the agenda for buyers in Italy too says 51ยายืโ€™s Isabella Foster.

โ€œSustainability is definitely among the important trends that look set to dominate the Italian property market in the years ahead,โ€ she says. โ€œEnergy efficient features and eco-friendly certifications are increasingly influencing purchase decisions and adding long-term value to properties, both for how they keep running costs under control and also because clients are much more conscious about emissions today.โ€

Other notable trends in the Italian market include an emphatic demand for turnkey homes, especially from younger international buyers who favour convenience over the prospect of lengthy renovation work, and the effects of an improving transport infrastructure on where clients consider making a purchase. The Brenner Base Tunnel, set to become the worldโ€™s longest underground rail tunnel when completed according to media reports, will eventually connect Italy to Austria. Along with other planned improvements, travel times between Milan and Paris will be cut by at least 30% while the Ligurian coastline, already a favourite weekend escape for the Milanese, will be even easier to reach. By 2032, the plan is that Genoa, the port city and capital of the Ligurian coast, will be just one hour from Milan.

While Portofino and Santa Margherita Ligure are the most glamorous and well-known Ligurian destinations, Foster recommends looking also towards Zoagli, less than 20 minutes to the east, and Camogli, to the north. Both combine heritage and handsome architecture and are the gateway to numerous waterfront walks.

Itโ€™s a similar story in Sardinia says Foster: โ€œCosta Smerelda is renowned for its luxury appeal, attracting high-net-worth buyers to superb properties close to five-star facilities, golf courses, restaurants and of course beaches. Yet to the south, or over on Sardiniaโ€™s less developed west coast, youโ€™ll find wonderful nature, quieter beaches and greater affordability. As the infrastructure slowly improves on the island, the opportunities for long-term capital growth are good.โ€

3 bedroom apartment for sale in Porto Cervo, Sassari, Sardinia

3 bedroom apartment for sale in Porto Cervo, Sassari, Sardinia. Guide price โ‚ฌ2,150,000

Italyโ€™s central region of Tuscany is perhaps best-known for its landscape of rolling hills lined with vines and olive groves, but the Tuscan coast has its own scenic beauty. The most celebrated resorts include Forte dei Marmi, Punta Ala and Monte Argentario, yet with close to 250 miles of waterfront on the Tuscany mainland, there are delightful less well-known internationally areas with interesting potential too.

โ€œCastiglione della Pescaia in the Maremma is a charming seafront town thatโ€™s attracting good interest from Italian buyers,โ€ says Foster. โ€œOr the small harbour town of Talamone has a strong sailing culture and is ideal for those who value privacy. The coastal stretch from Punta Ala to Talamone offers secluded plots and farmhouses, many of which need some renovation, but would then provide a home with beautiful coastal views and strong long-term investment potential. Further south, still within Tuscany, the corridor from Argentario towards the Capalbio area, a favourite with Romans for its relative proximity to the capital, has handsome rustic villages within 15 minutes-drive of the coast.โ€

3-6 bedroom villa for sale in Punta Ala, Grosseto, Tuscany

3-6 bedroom villa for sale in Punta Ala, Grosseto, Tuscany. Guide price โ‚ฌ6,500,000

Other coastal areas for longer-term investment potential to consider include Sicily and the tiny islands of Pantelleria, to the south and Favignana to the west, and coastal areas of Puglia, the โ€˜heelโ€™ of the Italian โ€˜bootโ€™.

โ€œPantelleria is where the late Giorgio Armani owned a large estate and as with Favignana, is wild, private and largely untouched,โ€ says Foster. โ€œThese are not the easiest places to reach but they are thoroughly Italian and private and very well priced compared with mainland hotspots. The value in Puglia, where we are seeing more and more interest, is also notable, with properties in towns and villages around Bari and Ostuni between 20 to 40% below Lake Como for example. As the infrastructure in the south improves however, the price gap is narrowing.โ€

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