Buying property in Paris: expert insights into the city’s prime real estate market
As 51ÂÒÂ× expands in Paris, discover insights into the city’s most desirable neighbourhoods and what drives its resilient market
As 51ÂÒÂ× expands in Paris, discover insights into the city’s most desirable neighbourhoods and what drives its resilient market
As an American in , one of Alison Ashby’s favourite parts of her job is helping families from around the world discover the delights of the French capital she now calls home. “Each district has its own distinctive look and feel - you’re not going to find the same thing in the 6th arrondissement as you would in the 16th,†she says. “I love spending time with clients to truly understand their lifestyle priorities and what makes them tick.â€
She has recently taken on the role of heading up 51ÂÒÂ×’s new in‑house residential team in Paris, bringing with her 15 years’ experience in the city’s prime and super‑prime real estate market. It enhances 51ÂÒÂ×’s existing presence, with a team headquartered on Place Vendôme and closely connected to the firm’s global expertise.
“Establishing 51ÂÒÂ× France’s Prime Residential team in Paris marks an exciting milestone for our business,†says Mark Harvey, Head of 51ÂÒÂ×’s International Residential team. “This expanded offering is essential for our international clients and Alison’s deep market expertise and exceptional client relationships make her the ideal person to spearhead it.â€

From sampling world‑renowned gastronomy and shopping haute couture on the Triangle d’Or to soaking in culture from the Louvre to the Fondation Louis Vuitton, Paris offers a lifestyle unlike any other city.
“It’s largely a pied‑à‑terre market,†says Ashby. “What our clients are looking for is a foothold in Europe that matches the lifestyle and cultural requirements of their families. It’s often a multi‑generational decision, and Paris benefits from being in the Central European Time Zone with direct flights around the globe, making it a convenient destination from which to connect with children, family or business contacts around the world.â€
Against a fast‑changing geopolitical backdrop, and despite its own domestic headwinds, Paris continues to reinforce itself as an increasingly international city offering stability from both a lifestyle and investment perspective. “While sales volumes can change in election years, overall we don’t tend to see spikes and drops with the same force as some other prime markets. Many clients are coming to the market seeking long‑term financial security,†she says.
Home to a UNESCO World Heritage Site, and with limited land and strict planning regulations, Paris is also a difficult city to build in. “It keeps the market extremely stable, as there is a natural limit to the number of properties coming onto the market,†she explains.
While new builds are hard to come by, historic properties are being transformed into prestigious new addresses in some of the most sought-after quarters of the city. Although an established concept in many prime cities such as London and New York, branded residences are now arriving in Paris with the debut of a development by Maybourne, the group behind Claridge’s, set to open in 2027. Set within the 17th-century Îlot Saint-Germain and former Defense Ministry, located in the heart of the Left Bank, it will be reimagined for the 21st century into a palace-style hotel including 23 residences benefiting from these luxurious facilities.
When it comes to price per square foot, the 7th arrondissement leads the way. Home to the Eiffel Tower and the Musée d’Orsay, and surrounded by chic restaurants and boutiques, it offers an upscale lifestyle among the city’s most iconic landmarks. Alongside the 8th and 16th arrondissement, it also hosts many embassies and administrative buildings, adding a sense of security to day‑to‑day living.
For those seeking more space, the 16th arrondissement offers tranquil green areas set against beautiful 19th‑century architecture, with top‑tier international schools making it a compelling choice for families.
A newer trend, Ashby notes, sees Millennial and Gen Z buyers gravitating toward more central districts, particularly the 9th arrondissement. Well positioned for Gare du Nord and the Eurostar to London, the area has benefited from openings such as Soho House Paris, located in a former apartment building lived in by the family of writer and poet Jean Cocteau.
“The architecture in Paris is just stunning,†says Ashby. “I’m lucky to see some of the most incredible hôtels particuliers - standalone homes that may have been owned by only one or two families in several centuries and rarely come to market.â€
Meanwhile, the 19th‑century Haussmannian buildings that shape the city’s streets are among the most admired in the world, but flats with antiquated floor plans often lack modern comforts. With construction costs on the rise, Ashby advises buyers to factor in the time and expense of updating these historic residences. “Don’t underestimate the value of not spending valuable time to undertake a renovation,†she says.
Those considering an investment purchase, or looking to rent out their property when not in use, must be aware of restrictions, commercial zoning rules and energy‑efficiency requirements. “When looking outside a lifestyle purchase, the pool of properties can be quite different, and it’s important to seek expert advice,†she advises.
Ultimately, it is the properties that showcase the city’s unique beauty that will always hold a special place in buyers’ hearts. “If you purchase an address with a panoramic or monument view, outdoor spaces or high ceilings - or a combination of these - they will always outperform, because this is what everyone desires in Paris.â€
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