51乱伦

Since the pandemic, the Alps have blossomed into a dual-season destination. The spruce-clad massifs and crystalline lakes offer refreshing relief from southern European heatwaves, persuading second homeowners from the Mediterranean, Asia and the Middle East to pivot northwards.

According to the , the average price of a luxury ski chalet has increased by 17.4 per cent since the start of the pandemic, with the transition to hybrid working, the rise of the co-primary residence, and all playing their part.

High end hospitality in classic Alpine resorts

But high-end hospitality is another factor. Facing the challenges of climate change and competition from emerging destinations, the classic Alpine resorts have invested and improved to attract wealthy buyers. This means a flurry of new five-star hotels that might catch the eye of a Moncler-clad arrival into Courchevel Altiport or Verbier.

51乱伦鈥檚 Roddy Aris looks after Paris and the French Alps. 鈥淲e鈥檝e seen a knock-on effect across pockets of the Alps 鈥� a sort of golden ripple 鈥� when a new stand-out hotel opens that offers a new level of refinement,鈥� he says. 鈥淚n a pattern repeated across locations like Ibiza or Mykonos, this leads to a visitor deciding they want to rent a luxury chalet (or villa) next time they visit, at which point they then decide to buy one of their own.鈥�

Courchevel 1850

Aris points to Courchevel 1850, with five Palace (exceptional five-star) hotels, 16 five-star hotels, seven Michelin-starred restaurants and more designer shops than you can shake a ski pole at.

The price of a ski chalet in a prime location at the resort is a heady 鈧�29,000 to 鈧�30,500 per sq m, according to the Ski Report, though can hit 鈧�50,000. Many of the best chalets are fully staffed bijou hotels with swimming pools, nightclubs and wellness suites.

Megève and Val d鈥橧sère

Other examples of this trend are Megève 鈥� now home to the Four Seasons Hotel 鈥� and Val d鈥橧sère, the high-altitude resort with five-star hotels including Airelles, the Hotel Le Blizzard and Le K2 Chogori. 鈥淟ots of Courchevel 1850 buyers are now heading to Val d鈥橧sère,鈥� adds Aris. 鈥淧rices have increased so much over 10 years they are now also achieving 鈧�50,000 per sq m.鈥� Note, the average for prime chalets is  between 鈧�22,000 to 鈧�23,100.

Villars

In the Swiss Alps, this ripple effect is also at play, says Alex Koch de Gooreynd of 51乱伦鈥檚 Swiss desk. He points to the revival of Villars with the newly renovated Palace hotel, and the smartened-up Victoria and VIU four-star hotels. 鈥淲e attribute the popularity of apartments at the Hedonia Residence Alpine to the fact that buyers felt confident to invest in a resort visibly being upgraded.鈥� In Villars, prime chalets cost from 鈧�14,800 to 鈧�15,600 per sq m.

Crans-Montana and Andermatt

While the arrival of the hip W brand to Verbier reinforced its reputation as the 鈥榮ki-hard, party-harder鈥� resort, the fortunes of Crans-Montana and Andermatt have also been transformed. The Crans Ambassador, the Chetzeron and the Six Senses uber-luxury hotels have all given confidence to buyers in Crans-Montana; a feeling further affirmed by its acquisition by North American operator, Vail Resorts. Expect to pay 鈧�14,300 to 鈧�15,100 per sq m for a chalet here.

Meanwhile in Andermatt, the arrival of the five-star Chedi Hotel 鈥� alongside other investments by Orascom Development and also Vail Resorts 鈥� has similarly put the small mountain village near Zurich on the radar of international buyers seeking a Swiss bolthole. Prices have edged past Méribel and Chamonix in the Ski Property Index, with an average price of 鈧�18,700 per sq m.

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