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Smart technology is having a huge impact on rural businesses.

From cloud-based accounting software packages that redefine the management of finance, to the AI analysis of millions of farming or environmental GIS datapoints, estate management is being transformed by cutting-edge digital intelligence.

Here are seven ways you could take advantage of technology advancements to benefit your rural business:

1. Make Better Decisions with Up-to-Date Financial Information
   Using cloud-based accounting software means you can see how each part of your business is performing in real time, helping you make faster, more informed decisions.
   
   
2. Improve Property Returns by Understanding Local Markets
   Mapping tools can help you compare your rental properties with others in the area, so you can spot what鈥檚 working, what鈥檚 not, and where to improve.
   
   
3. Increase Sales with Smarter Marketing
   By looking at data about who your customers are and where they come from, you can target the right people at the right time, helping you grow sales and build better partnerships.
   
   
4. Manage Busy Places More Smoothly
   AI (artificial intelligence) technology can help handle large visitor numbers鈥攇uiding people efficiently, reducing queues, and improving their experience, especially at popular sites or events.
   
   
5. Understand How Visitors Are Affecting Your Land
   Digital mapping systems can track where people go on your estate鈥攕howing you where litter is left or where paths are wearing out, so you can make better plans for upkeep and conservation.
   
   
6. Farm Smarter with the Help of Apps and Data
   Some farming estates are now using apps and digital managers to plan their work more precisely, helping them save time, reduce waste, and improve crop results.
   
   
7. Turn Your Environmental Data into Income
   If you鈥檙e collecting information about nature or the environment on your land, that data could have value. Some national schemes now allow estates to sell this information (anonymised) to support wider conservation work.

Read more sector insights in the latest edition of The Rural Report: