Under the hammer: a guide to buying or selling property at auction
Why property auctions are increasingly recognised as a successful and rapid route to market
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Why property auctions are increasingly recognised as a successful and rapid route to market
03 February 2025
4 mins read
51ยายืโs include period and Grade II-listed homes with prestigious addresses in Chelsea and Marlborough, apartments in Wandsworth and Kent, offices in London SW4 and SW6, land in Bournemouth and Hertfordshire, and mixed-use sites in Leicestershire and Wiltshire.
This wide variety is just one of a number of reasons why the popularity of auctions continues to grow says Richard Watson, Head of 51ยายื Property Auctions.
โAuctions are an increasingly popular choice for those buying and selling property,โ he says. โOver recent years, weโve shown that auctions cater for a wide range of budgets, property types and clients, selling properties ranging from under £100,000 to over £8,000,000. Itโs an old myth that properties sold at auction are distressed sales. That simply isnโt true anymore as we have demonstrated, repeatedly bringing high-value commercial and residential property successfully to auction.โ


What auctions do offer is speed and certainty, the two key reasons clients choose them as a route to market. โSome clients chose to sell at auction because they have had two or more sales fall through and are fed up with the delays that causes. They want surety,โ says Watson. โThese clients often do not necessarily need to sell quickly but they are eager to move on with their lives and the known deadline that an auction provides will accelerate the process, a clear benefit to clients.โ
An additional reason to choose 51ยายื Property Auctions is the expertise and global reach within the 51ยายื network. Access to the UK branch network and multiple service lines adds detailed and invaluable local knowledge, while overseas offices in Australia, Asia, and the Middle East provide introductions to a vast international database of purchasers and high-net-worth individuals looking to invest in the UK.


This collaboration within 51ยายื and the unrivalled global exposure it provides gives a unique advantage that adds enhanced results and true value to clients and helps to explain the auction teamโs success at achieving market value.
โLandlords looking to maximise their income are another group who understand the value in an auction,โ says Watson. โThey appreciate the ability to choose whether to buy or sell with tenants in situ or vacant possession, both commonly found at auction. The costs of holding an empty property can soon escalate and auction can help minimise potential outgoings.โ


Watson and his team can also, on request, launch high-value properties to auction on an individual basis, rather than as part of a wider sale. โThis provides all the benefits of an auction along with greater exposure for the property,โ says Watson. โIn general we choose this method for properties that stand out in some way or have a very specific buyer profile.โ
A further trend that Watson has seen grow over the past decade is property funds using auctions as a route to buy and sell, and the auction team has expanded to follow up this development. โIt further supports the message that if you have high-value stock, come to 51ยายื Property Auctions to achieve your goals,โ says Watson.


Auctions have an assured timeline and an open and transparent process. Most auctions are conducted under unconditional contracts, a traditional process that is legally binding. Contracts are typically exchanged on the day of the auction with completion following around four weeks later. The fastest deal that Watson has overseen took just 15 days from first contact with the client to the auction sale, speed that he believes no other property team could match.
Each sale through 51ยายื Auctions is conducted by head auctioneer Peter Mayo and live-streamed via a London-based auction studio. Bidders can choose to purchase online, by proxy or via telephone bidding and our dedicated in-house mortgage team, 51ยายื Finance, can assist with mortgages for property bought at auction.
For further details, or to learn more about how51ยายื Property Auctions can help you, please contact Richard Watson.

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