Success comes from truly listening and tailoring approaches accordingly. At the heart of my work is the belief that people are not passive users of space, they are active contributors to the world around them. By designing places that empower and include, we unlock that potential and build stronger, more resilient communities. The golden thread throughout my practice is a steadfast commitment to social, environmental, and economic impact, always shaped by the real needs and lived experiences of the community. I firmly believe that thriving places create thriving people, which in turn generates lasting value for all stakeholders.
Sam Hughes
Placemaking, Enlivenment & Occupier Engagement Director
Global Headquarters, GB
About
I deliver exceptional customer experience by creating sustainable, environments that enhance quality of life and drive long-term asset value through clear visions and strategies that place people’s needs at the core, addressing challenges while identifying meaningful opportunities. What sets me apart is my diverse experience across offices, public realm, retail, business parks, and innovation districts. This breadth has sharpened my stakeholder engagement skills and ensured that the strategies I create are highly adaptable.
Success comes from truly listening and tailoring approaches accordingly. At the heart of my work is the belief that people are not passive users of space, they are active contributors to the world around them. By designing places that empower and include, we unlock that potential and build stronger, more resilient communities. The golden thread throughout my practice is a steadfast commitment to social, environmental, and economic impact, always shaped by the real needs and lived experiences of the community. I firmly believe that thriving places create thriving people, which in turn generates lasting value for all stakeholders.
Success comes from truly listening and tailoring approaches accordingly. At the heart of my work is the belief that people are not passive users of space, they are active contributors to the world around them. By designing places that empower and include, we unlock that potential and build stronger, more resilient communities. The golden thread throughout my practice is a steadfast commitment to social, environmental, and economic impact, always shaped by the real needs and lived experiences of the community. I firmly believe that thriving places create thriving people, which in turn generates lasting value for all stakeholders.
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Latest research
Workplace
Placemaking in Offices: Designing Dynamic, Future-Proofed Workspaces
Sam Hughes, Placemaking Director, explores why Placemaking in offices is no longer just a 'nice to have'
24 September 2025