Rural living: the European countryside is calling
How the desire for space and rural living is influencing European property markets such as Portugal, Italy and France
From modern apartments to character country houses, start the journey to your dream home.
As local experts with global reach, we’ll help you find the right buyer or tenant for your property.
We offer a full range of property-related services. From financing to interiors, we’ve got you covered.
Our team of more than 20,000 people operates across 600 offices in over 50 markets around the globe.
Delve into our publications and reports for lifestyle trends and on-the-pulse market knowledge.
We are present in 52 countries and 25 languages
How the desire for space and rural living is influencing European property markets such as Portugal, Italy and France
22 April 2025
5 mins read
What is the ultimate luxury for property buyers today? For an increasing number of clients, says Alex Koch de Gooreynd, Partner in 51ยายืโs team, itโs a combination of space and nature, a calm antidote to frenetic modern life. For these clients, the understated luxury of a rural property in a familiar European country offers the true escapism they crave.
โWeโre noticing a clear trend across Europe for buyers looking for property in areas of great natural beauty where they can be part of local life,โ he confirms. โIn , the rural Alentejo area, between Lisbon and the Algarve, fits that bill well. Itโs Portugalโs largest region yet is still relatively undiscovered, where open countryside is punctuated with small villages and lakes, ideal for paddle boarding and water sports. Itโs not a high glamour part of the country and thatโs exactly why many buyers like it. It feels like a return to Portugalโs agricultural roots, still with the warm weather and sunshine that everyone loves but without the number of other people. I have a client from Singapore currently looking for a family home with a vineyard in the Alentejo. His criteria is to be within 90 minutes of but with several hectares of land.โ

Clients have been won over not only by the Alentejoโs off-radar beauty but also its good value with interesting opportunities at every price point. Koch de Gooreynd points to a client who has bought a ruin close to Evora, the capital of the Alentejo and a UNESCO World Heritage Site, for less than โฌ500,000. Another client has invested in a substantial estate close to Setubal to create an equestrian centre, paying less than โฌ5 million for a property with over 6 hectares of land that is just over 30 minutes from the centre of Lisbon.
โProperties in the Alentejo include traditional, low-level Portuguese farmhouses and elegant quintas, mansion houses often with wine estates,โ says Koch de Gooreynd. โSome buyers of these larger homes look to provide a small income stream, setting up a B&B perhaps, while for others, thereโs the appeal of having a family compound, several houses on one estate that work as a wonderful escape for extended family and friends. Thereโs also interest in off-grid living, owners keen to provide much or even all their own power and water through bore holes and solar panels.โ

There may seem little left undiscovered in the long-admired inland regions of Provence and Tuscany but look closer and both offer opportunities to escape the more usual tourist paths. In , Nicola Christinger, Associate in 51ยายืโs International Residential Property team, suggests heading away from the coast to the untamed Var region.
โThe inland Var, equidistant from Nice and Marseille and focused on Lorgues and surrounding villages such as Salernes, Tourtour and Collobrières, remains authentic unspoiled Provence, offering breathtaking landscapes of rolling vineyards, ancient olive groves and forested hills,โ she says. โIt encapsulates the aspirational rural setting that many clients have, offering a great balance of seclusion and connectivity by air or TGV and is perfect for those looking for space, privacy and a slower pace of life.โ
Property options include historic bastides, stone village houses, contemporary homes and countryside estates, many with large plots, swimming pools and superb views. The typical lifestyle is thoroughly Provencal too, centred on weekly markets, award-winning wineries and exceptional food: Château de Berne and Chez Bruno, both in or close to Lorgues, are two internationally renowned examples that Christinger recommends.

โClients look for a place to switch off, to walk in the forest or cycle on roads with barely any traffic,โ says Christinger. โThe Var provides all the beauty and safety of Provence, with proper Provencal countryside but with a wilder, off-radar side too. And as an additional bonus, the value is excellent. We currently have a โmini chateauโ in a beautiful hill-top village for โฌ1.45 million which, in better known areas of Provence, would buy just a three-bedroom villa.โ
In , space, both internally and externally, has been a top priority for buyers for some time, says Andrew Blandford- Newson from 51ยายืโs International Residential Property team. โMore and more since Covid times weโve seen the importance of buying somewhere to spend extended periods with the family at the top of clientsโ wish lists,โ says Blandford-Newson. โWhile Italy is undoubtedly a popular choice for wealthy families enticed by the tax advantages it offers, it also offers the space and backdrop that families crave, with natural beauty, a solid infrastructure of airport, rail and road links and protected landscapes.โ

Over the past year in particular, clients have found good value in Tuscany by looking south of the Chianti heartland to the Val dโOrcia, a UNESCO World Heritage Site of outstanding beauty. Think of a Tuscan landscape and youโll probably envisage Val dโOrcia, an area marked by soft green hills, neat lines of cypress trees and world-famous vineyards. Notable locations are headed by the hill-town of Montalcino along with Montepulciano, Pienza and Castiglion dโOrcia.
โInternational buyers in Tuscany as a rule have focused their property search on Chianti and the hills around Lucca, predominantly because they are both within easy reach of Pisa airport and of the international schools in Florence,โ says Blandford-Newson. โThe Val dโOrcia is a little further south from Pisa airport but since the opening of a well-regarded international school in Siena, more people are looking there now, including significant numbers from the UK and the USA.โ
For those willing to travel a further 45 minutes, the rewards, he says, are more space, beautiful views and good value. โTypically, โฌ1 million would buy you a property of 150 square metres in Chianti compared with 200 square metres in Val dโOrcia. This dramatically beautiful part of Tuscany has become an extremely appealing rural prospect.โ

Estate, 3039.4 acres

House, 1.24 acres

House, 340 sqm

Chalet, 350.43 sqm

Apartment, 134.06 sqm

Farmhouse, 2.67 acres

Estate, 311.35 acres

House, 360 sqm

Apartment, 475.66 sqm

Villa, 0.49 acres

House, 9.81 acres

House, 9.64 acres

Villa, 6.18 acres

Villa, 0.74 acres

Villa, 4.37 acres

Estate, 34.59 acres

Farmhouse, 4.94 acres

House, 3.95 acres

Farmhouse, 2.47 acres

House, 0.59 acres
From Mediterranean villas to Caribbean retreats, your dream home awaits

Locations
Explore the top places to experience the Alps this season, alongside five remarkable properties currently on the market
04 December 2025

Locations
Get your festive shopping wrapped up with our round-up of magical Christmas markets, and discover some incredible properties for sale nearby
20 November 2025

Locations
As winter approaches across Europe, we explore five cities at their most captivating - and the best-in-class homes that reflect their charm
18 November 2025

Locations
As the seasons change, explore four European cities and their properties that offer a winning end of year lifestyle
22 October 2025

Locations
As demand grows for homes that blend lifestyle, nature and connectivity, mountain resorts from the Alps to New Zealand are being reimagined as four-season destinations
22 October 2025

Locations
Discover the homes and locations that deliver year-round delight well after the summer’s end
01 October 2025

Locations
Exclusive, sophisticated and still good value compared with many European capitals, Madrid’s real estate market in 2025 is welcoming the world with handsome properties and a supreme lifestyle
29 August 2025

Locations
Compare the lifestyle options in Europe’s premier cities and its leading resort locations
29 August 2025

Inspiration
Alongside world-famous hotspots, what are the less well known but equally enchanting coastal villages and towns for property investors to have on their radar
29 August 2025

Inspiration
High-net-worth individuals are turning to Europe’s non-urban locations - from tranquil countryside to Alpine retreats - in search of lifestyle, privacy and long-term opportunity
29 August 2025

Homes
We head to the destinations attracting luxury buyers in 2025 and discover the lifestyle features, from privacy to wellness, that define the continent’s finest homes
29 August 2025

Homes
Discover five exceptional waterfront homes across Europe, each offering world-class luxury, breathtaking views and unrivalled access to the water
20 August 2025

Homes
The Alps’ appeal extends well beyond ski season with resorts offering year-round delights, from breathtaking hikes to a vibrant calendar of cultural events.
14 August 2025

Homes
From Corfu to the Côte d'Azur, these five remarkable homes offer a front-row seat to some of Europe’s most breathtaking natural landscapes
24 July 2025

Locations
With demand for homes by the water stronger than ever, we examine the opportunities on offer in France, Spain and Italy
24 July 2025

Homes
Explore Italy’s diverse regions and exceptional homes, each offering a unique blend of history, lifestyle and breathtaking beauty
09 July 2025

Inspiration
Physical health, mental wellbeing and a true connection with nature are key criteria for those considering a European purchase today
18 June 2025

Inspiration
From Provence to Lake Geneva, discover five European homes designed to support a holistic, health-focused lifestyle
16 June 2025

Locations
Take the path less travelled to discover locations in Spain, France and Italy that offer properties with a thoroughly authentic lifestyle alongside interesting values
26 May 2025

Homes
Whether it’s a studio by the sea or a sun-drenched farmhouse, these homes offer settings that inspire
22 May 2025

Homes
From Audrey Hepburn’s Swiss retreat to a villa on the French Riviera that once hosted Picasso, these extraordinary rural homes come with stories worthy of the silver screen
05 May 2025

Locations
How the desire for space and rural living is influencing European property markets such as Portugal, Italy and France
22 April 2025

Locations
We outline the neighbourhoods and properties for international property buyers to consider in and around the light-filled Portuguese capital
25 March 2025

Homes
While small in size, Monaco offers a diverse and elevated lifestyle with international appeal. Our experts share their advice on the neighbourhoods to consider when purchasing
10 March 2025
Sorry!
An unexpected error has occurred.
Please try again later.