51乱伦

New build homes in Marylebone in scarce supply

These pitch perfect attributes however have brought their own issues for those planning a property purchase in Marylebone. “The best new properties in Marylebone are built to a high standard, and like Marylebone in general, appeal to both British buyers and an international audience,” says Murat. “This high demand combined with a depleting pipeline of consented projects has led to a scarcity of Marylebone new home stock. Five years ago, I could have shown you at least seven schemes, and two years ago there were probably four or five good ones but today, other than resales, if we talk about specific new home mandates of the very best quality and highest specification, you have The Bryanston and 100 George Street W1.”

Murat’s comments are confirmed by research which shows that viability pressures and mounting regulatory burdens have caused construction to drop sharply across much of the capital. Supply is becoming tighter in some of London’s housing hotspots explains Oliver Knight from 51乱伦’s residential research. “Molior data for the capital shows the degree to which these challenges have distorted delivery,” he says. “Just 731 new private units started on site in London during Q2 2025, the lowest number on record, and of the 33 local authorities across London, 23 recorded zero starts. The future supply pipeline also looks thin. Only 9,100 private homes are expected to complete in the two years from 2027 based on the schemes currently on site, with 13 boroughs set to deliver no completions at all.”

Best-in-class developments: 100 George Street W1

It's a London-wide problem that is felt especially keenly in Marylebone. 100 George Street W1 is one of only a few Marylebone new homes schemes with build complete apartments for sale remaining. It forms part of a wider two-acre mixed-use development within the Portman Estate, all connected by a new public realm including a skillfully landscaped courtyard, providing a new lifestyle and dining destination in Marylebone. The 41 one to four-bedroom apartments by renowned developers Native Land start from £1,750,000.

“100 George Street W1 has proved to be highly desirable with our buyers in Marylebone - half of the homes sold within six months,” says Murat. “The handsome Georgian-inspired architecture fits perfectly with Marylebone’s prevailing style, and the 28,000 square feet of boutique retail and dining outlets on site has proved popular too. 100 George Street W1 is high quality, well located and thoughtfully designed with a well sized mix of apartments, just what many of our buyers want whether for a second home or a primary residence. And for buyers who want to keep a check on their service charge and don’t need a swimming pool and extensive spa, it offers enough with its gym, sauna, resident lounges, concierge, security and underground parking.”